A single word can be a powerful thing.
This week, some of the HerKentucky team members have written about their commitment to the One Little Word project in the New Year. Lydia's mantra for 2013 is "commitment." Sarah's word is "simplify." Both are great words that have the power to transform a year.
As I read Lydia and Sarah's respective mission statements for 2013, I thought about the One Little Word that I plan to use personally and professionally in 2013, which is "Do." I have so many ideas, plans and dreams that have seemed just over the horizon lately; it seems time to bring them to fruition. I also started thinking about the power of One Little Word to characterize our unique Commonwealth.
In recent weeks, it seems that the use of One Little Word has polarized Kentucky. As y'all have probably seen by now, the guys behind the Kentucky for Kentucky project are once again spreading the message of a Kick-Ass Kentucky. This time, they're suggesting a re-branded state.
|Image via Kentucky for Kentucky|
While advertising experts and social media users have overwhelmingly embraced the Kick-Ass Message, the Kentucky Department of Tourism was less than amused. Now, I personally find the idea of re-branding Kentucky as "Kick-Ass" kind of hilarious and edgy and irreverent, even if that opinion places me in the Department of Tourism's "constituency of no one." The word "Kick-Ass" makes people take notice -- they high-five, giggle, or squirm, but they don't readily forget it. It doesn't have much gravitas, and I would imagine that there are a lot of people who don't want to see a mild expletive on billboards and license plates. I sure do like the idea of an upgrade to a hipper, more modern view of Kentucky, though.
We first started HerKentucky was to provide an outlet for Kentucky women's voices. We wanted to share our unique experiences of life in the Bluegrass State. Along the way, we found that there were few absolutes. Our respective backgrounds are rural or urban, equine or agrarian. We identify with different colleges, cities and sports teams. We sit on different sides of the partisan aisle. Some of us fall into the "Kick-Ass" camp, while others identify with an "Unbridled Spirit." Kentucky life is a little different for each of us. In a way, we each have "One Little Word" that sums up our Kentucky experience.
And so, as we begin 2013, I'd love to hear from our writers, readers and friends. What One Little Word describes Kentucky for you?