You know when you see something that is so brilliant you wonder why you didn't think of it? That's exactly what happened when I saw coveRumps by Kentuckian Adrienne Jones. They literally cover your rump when you want to layer or get extra length from your top. They're super cute and can be worn so many ways from workout to weekend. Check out our interview with Adrienne below, and then enter to win your own coveRumps!
HK: Tell us a little bit about yourself? Are you native Kentuckian?
AJ: I am a native Kentuckian, born in Pineville. I currently reside in Lexington where I moved after graduating from Eastern Kentucky University. I am a wife and mother to two beautiful daughters. As long as I can remember, I’ve wanted to have a career in the fashion industry and own my own business. I still can’t believe I’m finally doing both & I couldn’t be happier.
HK: What exactly is a coveRump? What inspired you to create them?
AJ: A coveRump is a layering piece for women. I like to refer to it as an accessory, or ASS-essory! It functions in so many great ways, not only by helping women achieve a layered look without all the bulk, but also provides just the right amount of coverage to the rump area when wearing leggings or workout pants with tops that are a little too short. coveRumps complete an outfit, by adding dimension and color. They are fun, fashionable and functional! I was inspired to design coveRumps from a need of my own. I was tired of tunics and wanted to wear shirts with my leggings, but found them to be just too short, making me feel self-conscious and too exposed. I just knew there had to be a product already on the market, but found there was not. It didn’t take long to get my business plan together and turn my idea into a business.
HK: What’s the best part about being a business owner?
AJ: The best part about being a business owner is the freedom. I make all the decisions that work for me and my business; I love that! I also love having enough freedom in my day to pick my children up from school, as well as attend school parties. I absolutely love being able to surprise my kids once a week and join them for lunch… priceless.
HK: What advice would you give to Kentucky women wanting to start their own business?
AJ: My advice to all women is to go for it! You only live once. Believe in yourself and have passion about what you’re doing. The passion will drive you through the struggles, and there will be struggles in starting a new business. Keep a positive attitude, even when facing obstacles… tomorrow is another day.
HK: What can we look forward to in 2014 for coveRumps?
AJ: 2014 is going to be a great year for coveRumps! I’ve been testing out a new avenue: in-home trunk shows. Our test markets have proven successful and we are very excited to add this fun way to shop. We are also attending more retail shows in 2014; check our website, www.coverumps.com and our coveRumps Facebook & Twitter accounts for event information. I’ve been sourcing new fabrics also, we want to focus on some fun prints to add into the line. I’m excited about the potential 2014 holds for us.
- Bourbon, martinis, or beer? Martinis
- One bucket list item: Visit Paris, France
- Favorite way to spend a Friday night: My favorite way to spend Friday night is at home eating pizza and watching a great Disney movie with my little family. We do this every Friday night and it never gets old.
- Celebrity/Personality you’d most love to see wearing coveRumps? Well, I’m not going to be picky… I would LOVE for any celeb/personality to be seen wearing coveRumps. But if I did have to choose one, I would say I would love to see it on Bethenny Frankel or Kelly Ripa. Both are strong working mothers with talk shows that reach millions.
Want some coveRumps of your own? Enter below to win 1 of 2 coveRumps. Winners can choose their preferred style. Enter before midnight, 12/21/13.