I recently had the opportunity to preview some pieces from Ariat's Two24 footwear line, and y'all are just going to love them! Two24 pays homage to Ariat's equestrian heritage - both English and Western riding wear -- in a fashion-forward line for everyday use. Y'all, the craftsmanship on these products is amazing. The leather feels amazing, and you can see the difference that handcrafted design makes!
In keeping with Ariat's equestrian heritage, the Two24 line's name is a nod to Secretariat's world record 2:24 running time at the Belmont Stakes. In fact, Ariat's brand name is derived from the legendary "Big Red" horse. Now, any horse lover can tell you that Secretariat's success was due to a visionary woman, his breeder and owner Penny Chenery. The Ariat brand was founded in the early 1990s by resourceful women who wanted to revolutionize riding boots for comfort and performance. Now, with the Two24 line, Ariat brings their designs to everyday footwear.
“Ariat is named after one of the greatest thoroughbred racehorses of all time, Secretariat. His heart was outsized, and he was a fierce competitor who loved to run – everything we aspire to be as a company and brand,” said Beth Cross, President and CEO Ariat International, Inc. “To be able to open a brand shop in historic Lexington, the horse racing capital of the world, is special. We look forward to becoming an integral part of the greater Lexington community.”
It really is a perfect fit!
The Ariat Brand Shop opens this Thursday, April 27th, at The Summit at Fritz Farm on Nicholasville Road in Lexington. I hope to see y'all there!
(This post was sponsored by Ariat International; all opinions are my own!)